81% of fantasy sports players use a credit card at least once a month
73% of sports fans in general
72% of the U.S. population
Source: Ipsos Public Affairs study
We are 30 million strong with an average household income of $94,000. The specific purchasing trends were also included:
Fantasy players, real (strong) buyers
In the past 30 days, purchased:
Fantasy players Sports fans General population
Fantasy players Sports fans General population
Beer 73% 52% 47%
Other alcohol* 68% 52% 48%
Fast food 92% 87% 86%
Soft drinks 94% 91% 89%
In the past 12 months:
Flown on an airline
52% 42% 42%
At least once per month:
Read a sports magazine
63% 49% 48%
General:
Own a computer
Flown on an airline
52% 42% 42%
At least once per month:
Read a sports magazine
63% 49% 48%
General:
Own a computer
97% 95% 96%
Have cable/satellite service
95% 91% 90%
Use a cell phone
93% 89% 88%
Own athletic shoes
90% 80% 77%
Own a video game system
58% 42% 40%
Have cable/satellite service
95% 91% 90%
Use a cell phone
93% 89% 88%
Own athletic shoes
90% 80% 77%
Own a video game system
58% 42% 40%
* Includes wine, vodka, whiskey/bourbon, rum and tequila.
Notes: Results from online polling of more than 1,200 fantasy sports players between Sept. 5 and Oct. 10.
Source: Ipsos Public Affairs study conducted for the Fantasy Sports Association.
I was surprised at the numbers. I read an article a few months ago that stated men between the age of 24-34 spend 33% of their spare time playing Video Games. Only 13% spent their spare time reading books, Shocking!
The addiction to fantasy sports is down to having control of real teams and strategically manipulating the outcome. The overall goal is to win and stay atop of your league. As a manager of 6 teams I am addicted to shifting lineups, trading, checking stats and being engaged with a variety of sports. So for you fantasy sports players out there, don't worry if your loved one or spouse complains about your addiction. You are not alone and soon brands, companies and media corporations will start paying attention. Look for several cross platform promotions with some of your favorite brands participating. I anticipate multi-national brands presenting and participating in sweepstakes and giveaways to fantasy sports players. Brands who are already doing this include: Miller, Gillette, Yahoo and Verizon.
No comments:
Post a Comment
No profanity or derogatory comments at other commentators. Let's keep it civil people.